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Amber Atkinson
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VIVA Social Impact Partners Website

VIVA Social Impact Partners is a consulting firm that teams up with non-profits to help with their strategy, communication, and data needs. With the company growing and expanding their services the old website needed a redesign to better show what they offer. The new website would showcase not only VIVA’s bold personality but how their work focuses on people and the communities they inhabit.

First thing was to update the logo to give it a more modern makeover. The serif font was swapped out for a san serif and the new name was applied to better solidify the VIVA brand. When it came to the website new colors and fonts were chosen to pair better with the new logo to give the site personality. Another decision was to use large photos showing real people and places they live, to show the people that VIVA serves in their work. They partner with foundations that work to help low-income families thrive, and this human-focus is the center of what drives the company.

The Michigan Benefits Access Initiative Findings Report

A detailed report looking into the social services restructure that took place in Michigan after the collapse of the automotive industry and the recession. An online dashboard was created to help those who had lost their jobs have all of their social services accessible in one place. This report detailed the bipartisan collective that spearheaded the reconstruction, the details of what was changed, and interviews with individuals that benefited from the restructure. The hope of this report is for other states to be able to learn from what Michigan was able to accomplish and how they can improve public services for their own communities.

Quality Start San Bernardino Strategic Plan

Quality Start San Bernardino (QSSB) is an initiative headed up by First 5 San Bernardino to make sure that kids get quality education in the first 5 years of their lives, when it’s the most important. Every 4 years they put out a new strategic plan on how they plan to achieve this goal and prioritize young children, especially those from low-income families.

The design of this report was inspired by the colors and shapes used in the QSSB logo. The flow of the tree guided the waves used as the graphic element throughout the plan to guide the viewer along, with the bold colors utilized throughout to help highlight important information.

California Family Voices Website

California Family Voices is a collection of real people voicing their experiences with public services in California. Funded by the Heising-Simons Foundation, focus groups and individual interviews were conducted in low-income neighborhoods in Los Angeles, Frenso, and San Mateo to get an accurate view of what accessing services is like across the state.

For the website design the goal was to have the individuals whom were interviewed be the focus of the site. They are real people sharing their stories and giving a glimpse into their lives. Along with videos and images of these people being the main focal point, a topographic motif is used as a visual pattern to elevate the site. Not only are the interviewees from all over the state, the stories the interviewees share gives a map of accessing public services in California. This combined with the somber grays and blues provides an appropriate platform for these real insights into the system.

Awakening Church - Life in the Kingdom Booklet

Awakening Church is a Christian church located in San Jose, CA. With around 500 members that attend both Sunday church and weekly small groups, Awakening wanted to create a booklet on their current teaching series to help get everyone engaged and on the same page.

The design for the Life in the Kingdom booklet was to keep the design simple to keep with Awakening’s brand. Each chapter utilizes an image that ties in with the pastor’s message, and an overall color was used in each chapter that was pulled from the image.

San Francisco Office of Early Care and Education

San Fransisco Office of Early Care & Education (SFOECE) is a government program focused on making sure high-quality education is available for all kids in the San Fransisco area. Their original website was difficult to navigate and messy, so a cleaner and simpler website was prioritized for both parents and providers to find what they needed.

The idea for the website and their updated brand was to keep it clean with pops of color, utilizing pictures from actual daycare sites and a circle motif to keep it playful. Another element that needed to be addressed during the site redesign was that it needed to work not only in English, but also be clear and easy to navigate in Spanish and Chinese. Along with redesigning the website they needed a social media presence to communicate with providers and parents alike. Templates and social media graphics were created in the new brand style to grab their audience’s attention and showcase quotes and pictures easily.

Inland Empire Smiles Impact Report

This impact report for Inland Empire Smiles (IE Smiles) was created to showcase statistics of children not receiving dental care in the Inland Empire and why it’s their mission to help minimize this issue.

The preexisting logo of IE Smiles was used as a jumping off point to create a design for the report. The IE Smiles blue with paired with a bright orange and dark blue accent to give it an approachable aesthetic and also used multiple smiling dental icons similar to the smiling tooth in their logo. Use of pictures, graphs, and charts helped navigate the viewer and show how the pilot program they are heading up has been effective.

Quality Start Los Angeles Social Media

A collection of social media work created for Quality Start Los Angeles (QSLA), a partnership between multiple organizations in LA to help raise the quality of early learning for kids birth through age five.

QSLA focuses on reaching out to parents and providers through Facebook to spread awareness of the importance of high quality learning. In order to help engage both audiences each month a different theme would be selected as the main campaign. Different posts would be designed to fit within the QSLA branding, from videos and quizzes to downloadable pdfs.

Help Me Grow Inland Empire

Help Me Grow Inland Empire (HMGIE) is a partnership between First 5 San Bernardino and First 5 Riverside that prioritizes helping detect learning disabilities in young children. They reach out to healthcare providers and daycares to promote screenings for kids and educate parents, especially those that are low-income, in healthy child development.

Thought HMGIE had a logo and some print materials they needed a more concrete brand. The logo was updated with a new font and brighter colors to give it a more modern look, and two different brands were created for the two main audiences: health practitioners and parents. For parents the idea of a roadmap was used as the visual to show parents that HMGIE was here to help guide them, complete with illustrations of a road and wildlife indigenous to the Inland Empire. As for healthcare practitioners a more streamlined look was used without the illustrations.

Apex Energetics

Rebranding concept for Apex Energetics, a nutritional supplement company that offers a variety of high-quality products to healthcare professionals.

Apex Energetics thrives on it's three pillars: quality homeopathic and nutritional products, research in better ways to help the body, and education on new practices to help health practitioners. With these 3 in mind the logo was designed to represent these facets as well as utilize the company name "Apex." They are the top, the pinnacle, and a beacon in the medical field.

The vibrant blue and gold colors were chosen to convey authority, power, and quality. These elements are carried throughout the collateral, from product labels to promotional flyers.

SurveyMe Website

SurveyMe is an app for businesses to help get feedback from their customers by helping them incentivize them with exclusive rewards. The original website for SurveyMe had a difficult time serving both its B2B and B2C audiences. They needed a website with a clean design that could inform potential app users the benefits of the app for them while also catering to businesses who would utilize the app for their own use.

The solution was to segment the audience early in the website, so those just wanting to download the app could get more information while businesses could be given the pitch as to why this app would help them in their search for customer feedback. This new website utilizes block of images and text to lead the viewer through the site and hook them in with easy-to-read text and images to persuade them on the idea of this survey app.

Amber//Matt Wedding

Invitation, signage and place cards for Amber & Matt wedding on June 14, 2015

Logo Showcase

Multiple logos for different clients.

Food Icons

A sample of icons that were created for a company white paper. The icons were used throughout to convey what people prefer to purchase at movie theater concession stands, what suggestions they have to add new items, and even what foods they sneak in.

VIVA Social Impact Partners Website

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The Michigan Benefits Access Initiative Findings Report

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Quality Start San Bernardino Strategic Plan

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California Family Voices Website

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Awakening Church - Life in the Kingdom Booklet

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San Francisco Office of Early Care and Education

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Inland Empire Smiles Impact Report

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Quality Start Los Angeles Social Media

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Help Me Grow Inland Empire

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Apex Energetics

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SurveyMe Website

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Amber//Matt Wedding

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Logo Showcase

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Food Icons

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