Rebranding concept for Apex Energetics, a nutritional supplement company that offers a variety of high-quality products to healthcare professionals.
Apex Energetics thrives on it's three pillars: quality homeopathic and nutritional products, research in better ways to help the body, and education on new practices to help health practitioners. With these 3 in mind the logo was designed to represent these facets as well as utilize the company name "Apex." They are the top, the pinnacle, and a beacon in the medical field.
The vibrant blue and gold colors were chosen to convey authority, power, and quality. These elements are carried throughout the collateral, from product labels to promotional flyers.