California Family Voices is a collection of real people voicing their experiences with public services in California. Funded by the Heising-Simons Foundation, focus groups and individual interviews were conducted in low-income neighborhoods in Los Angeles, Frenso, and San Mateo to get an accurate view of what accessing services is like across the state.
For the website design the goal was to have the individuals whom were interviewed be the focus of the site. They are real people sharing their stories and giving a glimpse into their lives. Along with videos and images of these people being the main focal point, a topographic motif is used as a visual pattern to elevate the site. Not only are the interviewees from all over the state, the stories the interviewees share gives a map of accessing public services in California. This combined with the somber grays and blues provides an appropriate platform for these real insights into the system.