San Fransisco Office of Early Care & Education (SFOECE) is a government program focused on making sure high-quality education is available for all kids in the San Fransisco area. Their original website was difficult to navigate and messy, so a cleaner and simpler website was prioritized for both parents and providers to find what they needed.
The idea for the website and their updated brand was to keep it clean with pops of color, utilizing pictures from actual daycare sites and a circle motif to keep it playful. Another element that needed to be addressed during the site redesign was that it needed to work not only in English, but also be clear and easy to navigate in Spanish and Chinese. Along with redesigning the website they needed a social media presence to communicate with providers and parents alike. Templates and social media graphics were created in the new brand style to grab their audience’s attention and showcase quotes and pictures easily.
