VIVA Social Impact Partners is a consulting firm that teams up with non-profits to help with their strategy, communication, and data needs. With the company growing and expanding their services the old website needed a redesign to better show what they offer. The new website would showcase not only VIVA’s bold personality but how their work focuses on people and the communities they inhabit.
First thing was to update the logo to give it a more modern makeover. The serif font was swapped out for a san serif and the new name was applied to better solidify the VIVA brand. When it came to the website new colors and fonts were chosen to pair better with the new logo to give the site personality. Another decision was to use large photos showing real people and places they live, to show the people that VIVA serves in their work. They partner with foundations that work to help low-income families thrive, and this human-focus is the center of what drives the company.
